Máte Darth Vader Toaster či KISS truhlu? Merchandising hýbe filmovým svetom

Prvý James Bond mal premiéru v roku 1962 a tento rok už oslavuje 55 rokov. Financovanie filmov však nie je také jednoduché, ako sa zdá. Boj o doláre sa začal už dávno a pretrváva dodnes. Rozdiel je, akým spôsobom sa finančné zdroje získavajú. Vyhráva merchandising a franchizing!

Why PR should be of strategic importance – and why it is not

Let’s face it! If we asked 10 people randomly on the street, what Public Relations means, 4 of them would have no idea, 3 would think it’s marketing, 2 would say press relations and maybe one would know the answer. Of course, the general public doesn’t have to be aware of my beloved profession, but I would take an educated guess that the numbers would be somewhat similar if we asked the business community. And …