Let’s make kings! Public Relations as biggest power on Earth

Do you know what the biggest power is on Earth? No, it’s not money and no it’s not politics. It’s Public Relations. Of course, I’m fairly biased on the topic, being the President of the Hungarian PR Association, but the power of PR is one of my favourite subjects related to the profession. Good communicators – for now you are permitted to call them spin doctors – can manipulate whoever they want. They can create …