Let’s make kings! Public Relations as biggest power on Earth

Do you know what the biggest power is on Earth? No, it’s not money and no it’s not politics. It’s Public Relations. Of course, I’m fairly biased on the topic, being the President of the Hungarian PR Association, but the power of PR is one of my favourite subjects related to the profession. Good communicators – for now you are permitted to call them spin doctors – can manipulate whoever they want. They can create …

Why Corporate Social Responsibility is not PR

I am a 100% PR-person. I love my profession, my job is not really a job, for me it’s a hobby. Something that I enjoy doing 24/7. But about a decade ago part of my heart was taken by another acronym: CSR. An abbreviation of Corporate Social Responsibility. I immersed in it so much, that I actually ended up writing a book on CSR. So now I live in this schizophrenic state with two areas …

Why PR should be of strategic importance – and why it is not

Let’s face it! If we asked 10 people randomly on the street, what Public Relations means, 4 of them would have no idea, 3 would think it’s marketing, 2 would say press relations and maybe one would know the answer. Of course, the general public doesn’t have to be aware of my beloved profession, but I would take an educated guess that the numbers would be somewhat similar if we asked the business community. And …

Understanding and interaction. What I love about being PR professional

I am proud to be a PR-expert. I’m passionate about it. This is what I always wanted to do, this is what is on my mind when I’m at work and when I am not. This is not an 8 to 5 job; this is something you do 24/7. When you are in PR, there are no holidays. I love it! And it hurts when other people don’t see it that way. When they think …