Failures and brands: What to do when things start falling apart

A few days ago I posted about one of my academic failures on Facebook. A failed research grant application. Reactions were surprising. I did not get near my average number of likes and, also, comments tried to comfort and console in the assumed tragic moment I was thought to be experiencing. “You will be fine.“ “You will next time” etc. Strange: I just wanted to share something absolutely normal and everydayish that happened to me …