Why Corporate Social Responsibility is not PR

I am a 100% PR-person. I love my profession, my job is not really a job, for me it’s a hobby. Something that I enjoy doing 24/7. But about a decade ago part of my heart was taken by another acronym: CSR. An abbreviation of Corporate Social Responsibility. I immersed in it so much, that I actually ended up writing a book on CSR. So now I live in this schizophrenic state with two areas …