{"id":170,"date":"2016-11-11T15:49:45","date_gmt":"2016-11-11T14:49:45","guid":{"rendered":"https:\/\/slovaksuperbrands.com\/blog\/?p=170"},"modified":"2016-11-11T15:49:45","modified_gmt":"2016-11-11T14:49:45","slug":"co-maju-najlepsie-znacky-spolocne-na-internete-3-tipy-pre-ovladnutie-webu","status":"publish","type":"post","link":"https:\/\/slovaksuperbrands.com\/blog\/co-maju-najlepsie-znacky-spolocne-na-internete-3-tipy-pre-ovladnutie-webu\/","title":{"rendered":"\u010co maj\u00fa najlep\u0161ie zna\u010dky spolo\u010dn\u00e9 na internete? 3 tipy pre ovl\u00e1dnutie webu"},"content":{"rendered":"

Budovanie zna\u010dky ide dnes ruka v ruke s online komunik\u00e1ciou a reklamou. Zost\u00e1va u\u017e len ve\u013emi m\u00e1lo \u201clove brand\u201d firiem, ktor\u00e9 by neprenikli do sveta internetu a nesna\u017eili sa ho vyu\u017ei\u0165 naplno. Po\u010fme sa teda spolo\u010dne pozrie\u0165 na nieko\u013eko vec\u00ed, ktor\u00e9 sp\u00e1jaj\u00fa \u00faspe\u0161n\u00e9 a zn\u00e1me zna\u010dky hlavne na internete.<\/p>\n

Pr\u00edbehy, \u013eudia, em\u00f3cie<\/strong><\/p>\n

Zn\u00e1me zna\u010dky a hlavne takzvan\u00e9 love brandy maj\u00fa spolo\u010dn\u00fd hlavne \u0161t\u00fdl komunik\u00e1cie a formu obsahu, ktorou sa prezentuj\u00fa cez online kan\u00e1ly. A ve\u013eakr\u00e1t s\u00fa to pr\u00e1ve pr\u00edbehy, ktor\u00e9 v komunik\u00e1cii pred\u00e1vaj\u00fa. S\u00fa to taktie\u017e konkr\u00e9tni \u013eudia, ktor\u00ed zna\u010dku reprezentuj\u00fa, s\u00fa jej z\u00e1kazn\u00edkmi alebo dokonca zamestnancami a s\u00fa to emot\u00edvne spojenia, ktor\u00e9 sa nadv\u00e4zuj\u00fa v s\u00favislosti s danou zna\u010dkou.<\/p>\n

Ak toto v\u0161etko pekne prepoj\u00edte, ve\u013emi pravdepodobne sa dostanete medzi \u00faspe\u0161n\u00e9 zna\u010dky aj vo virtu\u00e1lnom svete. \u013dahko sa to p\u00ed\u0161e, ove\u013ea \u0165a\u017e\u0161ie rob\u00ed. Rizikom v\u017edy zost\u00e1va, \u017ee v\u00e1m to \u013eudia neuveria, v\u0161etko treba robi\u0165 prec\u00edzne a \u00faprimne.<\/p>\n

Pilsner Urquel a jeho pr\u00edbeh (<\/em>www.pilsner-urquell.sk<\/em><\/a>)<\/em><\/p>\n

\"pilsner\"<\/p>\n

A samozrejme em\u00f3cie viete vyu\u017ei\u0165 aj spracovan\u00edm obsahu, ktor\u00fd nie je produkovan\u00fd Vami. Sta\u010d\u00ed mu da\u0165 pr\u00edbeh, dorobi\u0165 postprodukciu a nalinkova\u0165 to na va\u0161u zna\u010dku.<\/em><\/p>\n

\"emocie\"<\/p>\n

Coca Cola tvor\u00ed pr\u00edbehy neust\u00e1le<\/em><\/p>\n

\"coca-cola\"<\/p>\n

Z\u00e1kazn\u00edcky servis kedyko\u013evek a kdeko\u013evek<\/strong><\/p>\n

Vidite\u013en\u00e9 a progres\u00edvne zna\u010dky na internete nerobia pre z\u00e1kazn\u00edkov bari\u00e9ry v tom, kde m\u00f4\u017ee respekt\u00edve musia rie\u0161i\u0165 svoje probl\u00e9my, podnety alebo ot\u00e1zky. Ste na Facebooku na mobile? Alebo ste akt\u00edvny twitterista? Radi chatujete alebo preferujete Skype? Tie najprogres\u00edvnej\u0161ie zna\u010dky maj\u00fa z\u00e1kazn\u00edcky servis jednoducho v\u0161ade tam, kde s\u00fa ich z\u00e1kazn\u00edci. Bez kompromisov.<\/p>\n

Niektor\u00e9 firmy s\u00fa schopn\u00e9 rie\u0161i\u0165 ot\u00e1zky cez chat \u010di soci\u00e1lne siete v podstate okam\u017eite (Websupport a O2 Slovensko)<\/em><\/p>\n

\"websupport\" \"o2\"<\/p>\n

Interakcia so z\u00e1kazn\u00edkmi<\/strong><\/p>\n

D\u00f4le\u017eitou s\u00fa\u010das\u0165ou online komunik\u00e1cie \u00faspe\u0161nej zna\u010dky je zatiahnutie do deja pre z\u00e1kazn\u00edkov a fan\u00fa\u0161ikov. Ma\u0165 mo\u017enos\u0165 by\u0165 nie\u010doho s\u00fa\u010das\u0165ou, vedie\u0165 nie\u010do ovplyvni\u0165 alebo sa k nie\u010domu vyjadri\u0165, toto v\u0161etko dok\u00e1\u017ee v\u00fdrazne podpori\u0165 em\u00f3ciu a vz\u0165ah k danej zna\u010dke.<\/p>\n

Renault Slovensko a ich akcia pre fan\u00fa\u0161ikov na Facebooku<\/em><\/p>\n

\"renault\"<\/p>\n

Studentsk\u00e1 Pe\u010det aktivovala \u013eud\u00ed, aby si cez aplik\u00e1ciu skomponovali hudbu zo svojej \u010dokol\u00e1dy<\/em><\/p>\n

\"studentska-pecat\"<\/p>\n

Samozrejme ka\u017ed\u00e1 zna\u010dka m\u00e1 in\u00fa profil\u00e1ciu, cielov\u00fa skupinu a aj mo\u017enosti, ako vie \u010di m\u00f4\u017ee komunikova\u0165 na internete. D\u00f4le\u017eit\u00e9 je ale ma\u0165 strat\u00e9giu a hlavne nepodce\u0148ova\u0165 svojich partnerov, fan\u00fa\u0161ikov alebo klientov. \u013dudia ve\u013emi r\u00fdchlo odhalia, ke\u010f nie\u010do rob\u00edte len preto, \u017ee mus\u00edte. A nebojte sa tie\u017e \u013eud\u00ed, ktor\u00ed v\u00e1s bud\u00fa kritizova\u0165 alebo reagova\u0165 negat\u00edvne. V\u017edy sa niekto tak\u00fd n\u00e1jde a ak m\u00e1te dostato\u010dn\u00e9 siln\u00fa komunitu \u201cfan\u00fa\u0161ikov\u201d okolo seba, budete ma\u0165 s nimi o to menej roboty…<\/p>\n","protected":false},"excerpt":{"rendered":"

Budovanie zna\u010dky ide dnes ruka v ruke s online komunik\u00e1ciou a reklamou. Zost\u00e1va u\u017e len ve\u013emi m\u00e1lo \u201clove brand\u201d firiem, ktor\u00e9 by neprenikli do sveta internetu a nesna\u017eili sa ho vyu\u017ei\u0165 naplno. Po\u010fme sa teda spolo\u010dne pozrie\u0165 na nieko\u013eko vec\u00ed, ktor\u00e9 sp\u00e1jaj\u00fa \u00faspe\u0161n\u00e9 a zn\u00e1me zna\u010dky hlavne na internete. Pr\u00edbehy, \u013eudia, em\u00f3cie Zn\u00e1me zna\u010dky a hlavne takzvan\u00e9 love brandy maj\u00fa spolo\u010dn\u00fd hlavne \u0161t\u00fdl komunik\u00e1cie a formu obsahu, ktorou sa prezentuj\u00fa cez online kan\u00e1ly. A ve\u013eakr\u00e1t … <\/p>\n

Continue reading “\u010co maj\u00fa najlep\u0161ie zna\u010dky spolo\u010dn\u00e9 na internete? 3 tipy pre ovl\u00e1dnutie webu”<\/span><\/a><\/div>\n","protected":false},"author":25,"featured_media":241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[19,52,51,18],"_links":{"self":[{"href":"https:\/\/slovaksuperbrands.com\/blog\/wp-json\/wp\/v2\/posts\/170"}],"collection":[{"href":"https:\/\/slovaksuperbrands.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/slovaksuperbrands.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/slovaksuperbrands.com\/blog\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/slovaksuperbrands.com\/blog\/wp-json\/wp\/v2\/comments?post=170"}],"version-history":[{"count":5,"href":"https:\/\/slovaksuperbrands.com\/blog\/wp-json\/wp\/v2\/posts\/170\/revisions"}],"predecessor-version":[{"id":242,"href":"https:\/\/slovaksuperbrands.com\/blog\/wp-json\/wp\/v2\/posts\/170\/revisions\/242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/slovaksuperbrands.com\/blog\/wp-json\/wp\/v2\/media\/241"}],"wp:attachment":[{"href":"https:\/\/slovaksuperbrands.com\/blog\/wp-json\/wp\/v2\/media?parent=170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/slovaksuperbrands.com\/blog\/wp-json\/wp\/v2\/categories?post=170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/slovaksuperbrands.com\/blog\/wp-json\/wp\/v2\/tags?post=170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}