{"id":274,"date":"2017-02-16T20:41:38","date_gmt":"2017-02-16T19:41:38","guid":{"rendered":"https:\/\/slovaksuperbrands.com\/blog\/?p=274"},"modified":"2017-02-16T20:41:38","modified_gmt":"2017-02-16T19:41:38","slug":"nissan-duracell-a-gillette-po-novom-pre-star-wars","status":"publish","type":"post","link":"https:\/\/slovaksuperbrands.com\/blog\/nissan-duracell-a-gillette-po-novom-pre-star-wars\/","title":{"rendered":"Za Star Wars bojuj\u00fa aj Nissan, Duracell a Gillette. Pom\u00f4\u017eu pre\u017ei\u0165 legende?"},"content":{"rendered":"

Spolo\u010dnos\u0165 Disney minula na najnov\u0161\u00ed film 200 mili\u00f3nov dol\u00e1rov a\u00a0rozhodla sa, \u017ee ka\u017ed\u00fd rok nato\u010d\u00ed jeden diel tejto s\u00e9rie. Probl\u00e9m v\u0161ak je, \u017ee ne-fan\u00fa\u0161ikovia str\u00e1caj\u00fa z\u00e1ujem o\u00a0nov\u00e9 diely. Mili\u00f3ny v\u0161ak u\u017e investovali do \u201eprojektu\u201c Star Wars a\u00a0Rouge One<\/em> je priame pokra\u010dovanie filmov, ktor\u00e9 vytvorili ist\u00fa \u0161abl\u00f3nu v\u00a0posledn\u00fdch desa\u0165ro\u010diach ve\u013eko-rozpo\u010dtov\u00fdch hollywoodskych filmoch. Pom\u00f4\u017ee t\u00e1to nov\u00e1 sch\u00e9ma v z\u00e1robkoch pre Disney?<\/p>\n

<\/p>\n

Celosvetov\u00e1 premi\u00e9ra filmu bola 16. decembra 2016. Disney sa v\u0161ak spojil s\u00a0piatimi zna\u010dkami (spolupr\u00e1ca bola aj s\u00a0\u010fal\u0161\u00edmi zna\u010dkami, no tieto mali najv\u00e4\u010d\u0161\u00ed vplyv a\u00a0podiel na propag\u00e1cii filmu) \u2013 Duracell, General Mills, Gillette, Nissan a\u00a0Verizon, ktor\u00e9 mu prostredn\u00edctvom aj svojich kampan\u00ed pom\u00e1hali prezentova\u0165 sa. Gener\u00e1lny mana\u017e\u00e9r Lucasfilm, Lynwen Brennan povedal: \u201eNesmierne n\u00e1s te\u0161\u00ed pracova\u0165 s\u00a0takou pozoruhodnou skupinou zna\u010diek podporuj\u00facich film Roge One.\u201c<\/p>\n

\u010co prin\u00e1\u0161aj\u00fa partneri<\/h3>\n

Spolo\u010dnos\u0165 vyr\u00e1baj\u00faca bat\u00e9rie \u2013 Duracell u\u017e druh\u00fd rok pokra\u010duje v\u00a0spolupr\u00e1ci a\u00a0promuje film prostredn\u00edctvom svojich rekl\u00e1m. Nissan situuje svoje auto do jednej z\u00a0bojov\u00fdch z\u00f3n filmu Star Wars. Verizon prostredn\u00edctvom interakt\u00edvnej kampani na YouTube prezentuje virtu\u00e1lnu realitu \u2013 na chv\u00ed\u013eku sa st\u00e1vate pilotom a\u00a0vid\u00edte nielen vn\u00fatro kokpitu rebelsk\u00e9ho lietadla, ale aj okolie. No aj n\u00e1kup cer\u00e9al\u00ed m\u00f4\u017ee by\u0165 z\u00e1bavn\u00fd, vtipn\u00fa reklamu prin\u00e1\u0161a General Mills a\u00a0vo svojich TV spotoch prezentuje spustenie novej \u010dasti tejto s\u00e9rie. Gillette propaguje svoju \u017eiletku na jednej zo samotn\u00fdch post\u00e1v filmu. Duracell nap\u00e1ja detsk\u00fa predstavivos\u0165 v\u00a0na detskom nemocni\u010dnom oddelen\u00ed a Nissan daruje Star Wars hra\u010dky de\u0165om. Nielen reklamy na vlastn\u00fd produkt ale aj tret\u00ed rozmer, aby zasiahli city svojich z\u00e1kazn\u00edkov.<\/p>\n

Film \u201eThe Force Awakens\u201c (Sila sa preb\u00fadza) sa stal k\u013e\u00fa\u010dov\u00fd pre zisk Disney v\u00a0prvom \u0161tvr\u0165roku 2016. Jedna miliarda dol\u00e1rov zisku bol n\u00e1rast o\u00a086% oproti rovnak\u00e9mu obdobiu predch\u00e1dzaj\u00faci rok. Ned\u00e1vna spr\u00e1va Quadrani projektu JPMorgan odhaduje zisk 869 mili\u00f3nov dol\u00e1rov v\u00a0prvom \u0161tvr\u0165roku 2017 a\u00a0\u010fal\u0161\u00edch 685 mili\u00f3nov dol\u00e1rov zo spotrebn\u00e9ho tovaru a\u00a0interakt\u00edvnej div\u00edzie aj v\u010faka pokra\u010dovaniu Star Wars \u201eRouge One\u201c.<\/p>\n

\"(c)<\/a>
(c) StarWars<\/figcaption><\/figure>\n

“Fran\u010d\u00edza” zar\u00e1ba<\/h3>\n

Z\u00a0retailov\u00e9ho obchodu vygenerovalo \u0161t\u00fadio viac ako tri miliardy dol\u00e1rov v\u010faka spom\u00ednan\u00e9mu predposledn\u00e9mu filmu. Pozn\u00e1me viacer\u00e9 ekvivalenty fran\u010d\u00edzy, ktor\u00fa dosiahol Star Wars.\u00a0 Pr\u00edkladom je s\u00e9ria Harry Potter, ktor\u00e1 m\u00e1 svoj zdroj v\u00a0knih\u00e1ch a\u00a0filmoch. Nasleduj\u00fa r\u00f4zne hra\u010dky a\u00a0rovnako \u0161t\u00fadi\u00e1, ako to m\u00e1 aj Disney a\u00a0jeho Star Wars. S\u00e9ria Star Trek je ve\u013emi podobn\u00e1 Star Wars a\u00a0in\u0161piruje aj podobn\u00fdch fan\u00fa\u0161ikov a\u00a0z\u00e1kazn\u00edkov naprie\u010d spektrom gener\u00e1ci\u00ed. Nasleduje Marvel, ktor\u00fd v\u0161ak vlastn\u00ed Disney a\u00a0k\u00fapil ho e\u0161te pred Star Wars.\u00a0 Marevl Universe m\u00e1 ove\u013ea v\u00e4\u010d\u0161iu hist\u00f3riu ako Star Wars a\u00a0omnoho v\u00e4\u010d\u0161\u00ed po\u010det post\u00e1v, na ktor\u00fdch sa d\u00e1 stava\u0165.<\/p>\n

Disney za\u010dal tvori\u0165 partnerstv\u00e1 s\u00a0medzin\u00e1rodn\u00fdmi zna\u010dkami, ktor\u00e9 prioritne bud\u00fa propagova\u0165 nielen jeho nov\u00fa s\u00e9riu Star Wars, ale aj bud\u00fa ve\u013emi radi plati\u0165 za t\u00fato zna\u010dku. Licencie sa teda prest\u00e1vaj\u00fa pred\u00e1va\u0165 tak povediac \u201esvojvo\u013ene\u201c, no vytvorili sa dve skupiny \u2013 prioritn\u00e1 a\u00a0t\u00ed ostatn\u00ed. M\u00f4\u017eeme teda aj do bud\u00facnosti o\u010dak\u00e1va\u0165 podobn\u00fa sch\u00e9mu fran\u010d\u00edzi. Ot\u00e1zne je, \u010di nov\u00fd storyline (pr\u00edbeh) zaujme fan\u00fa\u0161ikov. U\u017e nejde len o\u00a0boj dobra so zlom, ale m\u00f4\u017eeme sledova\u0165 aj ist\u00fa politick\u00fa n\u00f4tu a\u00a0za\u010diatok pr\u00edchodu nov\u00fdch, viacer\u00fdch post\u00e1v.<\/p>\n

Pozrite si spoty<\/h3>\n

Duracel a\u00a0Star Wars
\nhttps:\/\/youtu.be\/iA7xYeiWg54<\/a><\/p>\n

Nissan Rogue
\nhttps:\/\/youtu.be\/-rJeSO4ZxMQ<\/a><\/p>\n

Verizon \u2013 Rouge One: Recon
\nhttps:\/\/youtu.be\/Hh8sTR2b4zI<\/a><\/p>\n

General Mills Cereal
\nhttps:\/\/youtu.be\/zGe59FKI1zg<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Spolo\u010dnos\u0165 Disney minula na najnov\u0161\u00ed film 200 mili\u00f3nov dol\u00e1rov a\u00a0rozhodla sa, \u017ee ka\u017ed\u00fd rok nato\u010d\u00ed jeden diel tejto s\u00e9rie. Probl\u00e9m v\u0161ak je, \u017ee ne-fan\u00fa\u0161ikovia str\u00e1caj\u00fa z\u00e1ujem o\u00a0nov\u00e9 diely. Mili\u00f3ny v\u0161ak u\u017e investovali do \u201eprojektu\u201c Star Wars a\u00a0Rouge One je priame pokra\u010dovanie filmov, ktor\u00e9 vytvorili ist\u00fa \u0161abl\u00f3nu v\u00a0posledn\u00fdch desa\u0165ro\u010diach ve\u013eko-rozpo\u010dtov\u00fdch hollywoodskych filmoch. Pom\u00f4\u017ee t\u00e1to nov\u00e1 sch\u00e9ma v z\u00e1robkoch pre Disney?<\/p>\n","protected":false},"author":26,"featured_media":284,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[22,24],"tags":[57,31,56,60,61,62,58,26,59],"_links":{"self":[{"href":"https:\/\/slovaksuperbrands.com\/blog\/wp-json\/wp\/v2\/posts\/274"}],"collection":[{"href":"https:\/\/slovaksuperbrands.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/slovaksuperbrands.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/slovaksuperbrands.com\/blog\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/slovaksuperbrands.com\/blog\/wp-json\/wp\/v2\/comments?post=274"}],"version-history":[{"count":6,"href":"https:\/\/slovaksuperbrands.com\/blog\/wp-json\/wp\/v2\/posts\/274\/revisions"}],"predecessor-version":[{"id":286,"href":"https:\/\/slovaksuperbrands.com\/blog\/wp-json\/wp\/v2\/posts\/274\/revisions\/286"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/slovaksuperbrands.com\/blog\/wp-json\/wp\/v2\/media\/284"}],"wp:attachment":[{"href":"https:\/\/slovaksuperbrands.com\/blog\/wp-json\/wp\/v2\/media?parent=274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/slovaksuperbrands.com\/blog\/wp-json\/wp\/v2\/categories?post=274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/slovaksuperbrands.com\/blog\/wp-json\/wp\/v2\/tags?post=274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}