{"id":392,"date":"2018-07-06T13:20:31","date_gmt":"2018-07-06T12:20:31","guid":{"rendered":"https:\/\/slovaksuperbrands.com\/blog\/?p=392"},"modified":"2018-07-06T13:20:31","modified_gmt":"2018-07-06T12:20:31","slug":"5-sposobov-ako-posilnit-vasu-znacku-vdaka-eventom","status":"publish","type":"post","link":"https:\/\/slovaksuperbrands.com\/blog\/5-sposobov-ako-posilnit-vasu-znacku-vdaka-eventom\/","title":{"rendered":"5 sp\u00f4sobov, ako posilni\u0165 va\u0161u zna\u010dku v\u010faka eventom"},"content":{"rendered":"

Firemn\u00e9 podujatia u\u017e d\u00e1vno nesl\u00fa\u017eia len ako n\u00e1stroj pre pobavenie klientov alebo po\u010fakovanie zamestnancom. Vyu\u017e\u00edvame ich omnoho strategickej\u0161ie a s merate\u013en\u00fdmi v\u00fdsledkami. Eventy dok\u00e1\u017eu o mnoho viac ako ste boli zvyknut\u00fd. Pomocou dobre dizajnovan\u00fdch firemn\u00fdch podujat\u00ed dok\u00e1\u017eete vytv\u00e1ra\u0165 pr\u00edbehy, ktor\u00e9 rozb\u00fachaj\u00fa srdce v\u00e1\u0161ho z\u00e1kazn\u00edka, otvoria v\u00e1m nov\u00e9 biznisov\u00e9 pr\u00edle\u017eitosti, \u010di zaanga\u017euj\u00fa va\u0161ich zamestnancov. Jednoducho povedan\u00e9 \u2013 podujatia vytv\u00e1raj\u00fa vz\u0165ahy. Skuto\u010dn\u00e9 put\u00e1, ktor\u00e9 vznikaj\u00fa na z\u00e1klade fyzick\u00e9ho kontaktu v situ\u00e1ci\u00e1ch, kde zap\u00e1jame v\u0161etky na\u0161e zmysly. Dajte \u0161ancu multisensory events (a prep\u00e1\u010dte mi moju IT sloven\u010dinu).<\/p>\n

Po\u010fme sa teda spolu pozrie\u0165 na to, ako posun\u00fa\u0165 v\u00e1\u0161 biznis v\u010faka firemn\u00fdm podujatiam dopredu.<\/p>\n

1. Vyt\u0155\u010dajte z davu<\/strong><\/p>\n

Teplovzdu\u0161n\u00e9 bal\u00f3ny, sk\u00e1kacie hrady, pe\u010den\u00e1 klob\u00e1sa \u010di klasick\u00e9 t\u00edmov\u00e9 aktivity. T\u00fdch sme videli v minulosti viac ne\u017e dos\u0165. Potrebujete va\u0161u konkurenciu necha\u0165 v z\u00e1vese? Ka\u0161lite na klasick\u00e9 eventov\u00e9 form\u00e1ty, ktor\u00e9 sa od 90 rokov ve\u013emi nezmenili a in\u0161pirujte sa firmami ako Red Bull, \u010di Airbnb. T\u00ed s\u00fa majstrami, pokia\u013e ide o organiz\u00e1ciu v\u00fdnimo\u010dn\u00fdch eventov. S\u00fa premyslen\u00e9, n\u00e1ro\u010dn\u00e9 a prudko n\u00e1vykov\u00e9. V\u00fdsledkom s\u00fa na\u0161tartovan\u00e9 vz\u0165ahy so z\u00e1kazn\u00edkmi a zamestnancami, a pochopite\u013ene siln\u00fd WOM. Vy\u017eaduje si to s\u00edce viac \u010dasu, odhodlania, motiv\u00e1cie, pl\u00e1novania aj trpezlivosti, no v\u00fdsledok bude st\u00e1\u0165 rozhodne za to.<\/p>\n

2. Pl\u00e1nujte a merajte<\/strong><\/p>\n

\u010co sa pr\u00e1ve teraz deje vo va\u0161ej firme? Kto s\u00fa va\u0161i zamestnanci, klienti a ak\u00fd je v\u00e1\u0161 produkt, \u010di slu\u017eba? \u010co chcete \u00fa\u010dastn\u00edkov v\u00e1\u0161ho eventu nau\u010di\u0165 a ak\u00e9 postoje si maj\u00fa osvoji\u0165? \u010co je hlavn\u00fd odkaz, ktor\u00fd chcete v n\u00e1v\u0161tevn\u00edkoch zanecha\u0165? A ako sa to d\u00e1 mera\u0165? Ve\u013ea ot\u00e1zok id\u00facich po sebe, v\u0161ak? Definujte faktory \u00faspechu v\u00e1\u0161ho podujatia, preto\u017ee organizovanie firemn\u00fdch podujat\u00ed je aj o \u010d\u00edslach \u2013 a nie len o t\u00fdch v rozpo\u010dte. Analyzujte, pl\u00e1nujte a strategicky uva\u017eujte. Ak\u00fd merate\u013en\u00fd v\u00fdstup chcete prinies\u0165 spolo\u010dnosti? Spokojnej\u0161\u00edch zamestnancov, v\u00e4\u010d\u0161iu d\u00f4veru v t\u00edme, alebo vy\u0161\u0161\u00ed obrat? Ak je to vy\u0161\u0161\u00ed obrat, tak o ko\u013eko? Bu\u010fte konkr\u00e9tny, iba tak dok\u00e1\u017eete napl\u00e1nova\u0165 event, ktor\u00fd p\u00f4jde z bodu A do bodu B. Na pl\u00e1novan\u00ed podujat\u00ed sa d\u00e1 takmer v\u0161etko pretavi\u0165 do \u010d\u00edsel, no dr\u017ete sa jedn\u00e9ho zlat\u00e9ho pravidla. Na za\u010diatku prec\u00edzne analyzujte a definujte, \u010do chcete na konci mera\u0165.<\/p>\n

\"fleur-treurniet-325960-unsplash<\/p>\n

3. Pr\u00edbeh sem, pr\u00edbeh tam<\/strong><\/p>\n

\u013dudia miluj\u00fa pr\u00edbehy. Siln\u00e9 pr\u00edbehy n\u00e1jdete v dobr\u00fdch filmoch, v knih\u00e1ch, v reklame, v hudbe aj vo verejn\u00fdch prejavoch. Zamyslite sa nad t\u00fdm \u010do chcete, aby si \u00fa\u010dastn\u00edci o v\u00e1s a va\u0161ej zna\u010dke zapam\u00e4tali. K\u00fdm by ste chceli by\u0165? Kam sa chcete dosta\u0165 a pre\u010do? Prirovnajte to k nie\u010domu, \u010do u\u017e \u013eudia poznaj\u00fa a vytvorte hlavn\u00e9ho eventov\u00e9ho hrdinu. Definujte hlavn\u00fd odkaz eventu; mal by by\u0165 jasn\u00fd, stru\u010dn\u00fd a hlavne presved\u010div\u00fd \u2013 iba tak m\u00f4\u017ee by\u0165 \u013eahko zapam\u00e4tate\u013en\u00fd. A to je na\u0161im cie\u013eom, nie? Vytvori\u0165 na evente pr\u00edbeh, ktor\u00fd m\u00f4\u017eu \u00fa\u010dastn\u00edci v\u00e1\u0161ho podujatia zdie\u013ea\u0165 a posiela\u0165 \u010falej \u2013 svojim zn\u00e1mym, kolegom, \u010di priate\u013eom.<\/p>\n

Tento pr\u00edbeh by mal ovplyvni\u0165 cel\u00fd proces pl\u00e1novania a realiz\u00e1cie podujatia a mali by ho \u013eudia intenz\u00edvne vn\u00edma\u0165. Dajme pr\u00edklad: ste \u0161v\u00e9dska firma, ktor\u00e1 vyr\u00e1ba pracovn\u00e9 n\u00e1stroje, ktor\u00e9 s\u00fa mimoriadne prec\u00edzne vyroben\u00e9. Dbajte na to, aby v\u00e1\u0161 event odzrkad\u013eoval pr\u00e1ve tieto hodnoty \u2013 vysok\u00fa kvalitu, presnos\u0165 a prec\u00edznos\u0165. Dok\u00e1\u017eete ich odkomunikova\u0165 dokonalou pr\u00edpravou a realiz\u00e1ciou, kde v\u0161etko klape ako \u0161vaj\u010diarske hodinky, program za\u010d\u00edna na sekundu na \u010das, \u010da\u0161n\u00edci nalievaj\u00fa n\u00e1poje s laserovou presnos\u0165ou. Ak chcete naopak p\u00f4sobi\u0165 ako priate\u013esk\u00e1 zna\u010dka, s\u00fastre\u010fte sa hlavne na vr\u00facne osobn\u00e9 priv\u00edtanie ka\u017ed\u00e9ho n\u00e1v\u0161tevn\u00edka, na uvo\u013enen\u00fa a pozit\u00edvnu atmosf\u00e9ru. V takej atmosf\u00e9re je mal\u00e9 zav\u00e1hanie, \u010di drobn\u00e9 me\u0161kanie v programe vcelku v poriadku. Va\u0161i nov\u00ed priatelia v\u00e1m to odpustia.<\/p>\n

\"rawpixel-594849-unsplash\"<\/p>\n

4. Pre \u2013 event, post- event<\/strong><\/p>\n

Skon\u010den\u00edm eventu pre v\u00e1s ni\u010d nekon\u010d\u00ed. To, na \u010do mnoho organiz\u00e1torov st\u00e1le zab\u00fada je pr\u00e1ve post \u2013 eventov\u00e1 komunik\u00e1cia. Vyu\u017eite ju na \u010fal\u0161iu pr\u00e1cu s \u00fa\u010dastn\u00edkmi, pr\u00e1ve to v\u00e1\u0161 event posunie v bud\u00facnosti o \u00farove\u0148 vy\u0161\u0161ie. P\u00fdtajte sa va\u0161ich host\u00ed na ich n\u00e1zor a sk\u00fasenos\u0165, no p\u00fdtajte sa konkr\u00e9tne. Preto\u017ee v\u0161eobecn\u00fdmi ot\u00e1zkami \u201eako ste boli s podujat\u00edm spokojn\u00fd?\u201c sa \u010faleko nedostanete. Pam\u00e4tajte, \u017ee ak chcete dobr\u00e9 odpovede, mus\u00edte sa p\u00fdta\u0165 \u0161pecifick\u00e9 ot\u00e1zky, ktor\u00e9 sleduj\u00fa konkr\u00e9tne ciele. Chcete pr\u00edklad? Tu je:<\/p>\n

\u0160tandardn\u00e1 ot\u00e1zka: \u201eAko ste boli spokojn\u00fd s jedlom na evente?\u201c<\/p>\n

\u010co je na tejto ot\u00e1zke zl\u00e9? P\u00fdtame sa ve\u013emi v\u0161eobecne \u2013 ak\u00e9 jedlo mysl\u00edme? Predjedlo, hlavn\u00fd chod, dezert, syry k v\u00ednu? A ak\u00fa spokojnos\u0165 m\u00e1me na mysli? Ako to chutilo, ako to vyzeralo, alebo ako bolo jedlo pod\u00e1van\u00e9?<\/p>\n

Sk\u00faste rad\u0161ej: \u201eAko v\u00e1m chutil dezert pod\u00e1van\u00fd pred z\u00e1vere\u010dnou re\u010dou riadite\u013ea firmy?\u201c<\/p>\n

\u0160tandardn\u00e1 ot\u00e1zka: \u201eAko sa v\u00e1m p\u00e1\u010dila predn\u00e1\u0161ka Luba Tomka \u2013 \u201eAko ma\u0165 spokojnej\u0161\u00edch zamestnancov?\u201c<\/p>\n

\u010co je na tejto ot\u00e1zke zl\u00e9? Op\u00e4\u0165 ve\u013emi v\u0161eobecn\u00e1 ot\u00e1zka. P\u00fdtame sa na to ako tento re\u010dn\u00edk vystupoval? Ako dok\u00e1zal zauja\u0165 publikum, ako bol vtipn\u00fd, \u010di nad\u0161en\u00fd? Alebo sa p\u00fdtame na to, ako hodnotn\u00e9 boli inform\u00e1ci\u00ed, ktor\u00e9 prezentoval?<\/p>\n

Sk\u00faste rad\u0161ej: \u201ePros\u00edm ohodno\u0165te (na stupnici od 1 do 10) ako u\u017eito\u010dn\u00e9 boli inform\u00e1cie, ktor\u00e9 ste sa dozvedeli na predn\u00e1\u0161ke Luba Tomka \u201eAko ma\u0165 spokojnej\u0161\u00edch zamestnancov?\u201c<\/p>\n

C\u00edtite ten rozdiel? Ozvite sa mi, r\u00e1d v\u00e1m porad\u00edm, ako sa p\u00fdta\u0165 lep\u0161ie ot\u00e1zky a z\u00edskava\u0165 lep\u0161ie odpovede.<\/p>\n

5. Myslite na svojich<\/strong><\/p>\n

Eventy s\u00fa vynikaj\u00faci sp\u00f4sob, ako na\u0161tartova\u0165, alebo posilni\u0165 vz\u0165ah s va\u0161imi z\u00e1kazn\u00edkmi. Myslite v\u0161ak aj na zamestnancov. Ako hovor\u00ed Simon Synek: \u201eCustomers will never love a company until the employees love it first.\u201c Oceni\u0165, podpori\u0165 a motivova\u0165 va\u0161ich zamestnancov dok\u00e1\u017eete pr\u00e1ve v\u010faka dobre nadizajnovan\u00fdm teambuilding aktivit\u00e1m. Napadol v\u00e1s splav, stre\u013eba z ku\u0161e, alebo lezeck\u00e1 stena? R\u00fdchlo na ne zabudnite a vyberte si z teambuildingov\u00fdch aktiv\u00edt svetovej \u00farovne, ktor\u00e9 podporia va\u0161ich zamestnancov aj v\u00e1\u0161 biznis. Tieto aktivity sa hodia ako program pre ka\u017edoro\u010dn\u00fd firemn\u00fd event, ale aj viano\u010dn\u00fd ve\u010dierok. Pomocou nich klientom v Apple, Tesla, Google, ale aj v be\u017en\u00fdch slovensk\u00fdch firm\u00e1ch pom\u00e1hame meni\u0165 ich pracovn\u00e9 skupiny na skuto\u010dn\u00e9 t\u00edmy. Porozpr\u00e1vame sa o tom?<\/p>\n","protected":false},"excerpt":{"rendered":"

Firemn\u00e9 podujatia u\u017e d\u00e1vno nesl\u00fa\u017eia len ako n\u00e1stroj pre pobavenie klientov alebo po\u010fakovanie zamestnancom. Vyu\u017e\u00edvame ich omnoho strategickej\u0161ie a s merate\u013en\u00fdmi v\u00fdsledkami. Eventy dok\u00e1\u017eu o mnoho viac ako ste boli zvyknut\u00fd. Pomocou dobre dizajnovan\u00fdch firemn\u00fdch podujat\u00ed dok\u00e1\u017eete vytv\u00e1ra\u0165 pr\u00edbehy, ktor\u00e9 rozb\u00fachaj\u00fa srdce v\u00e1\u0161ho z\u00e1kazn\u00edka, otvoria v\u00e1m nov\u00e9 biznisov\u00e9 pr\u00edle\u017eitosti, \u010di zaanga\u017euj\u00fa va\u0161ich zamestnancov. Jednoducho povedan\u00e9 \u2013 podujatia vytv\u00e1raj\u00fa vz\u0165ahy. Skuto\u010dn\u00e9 put\u00e1, ktor\u00e9 vznikaj\u00fa na z\u00e1klade fyzick\u00e9ho kontaktu v situ\u00e1ci\u00e1ch, kde zap\u00e1jame v\u0161etky na\u0161e zmysly. Dajte … <\/p>\n

Continue reading “5 sp\u00f4sobov, ako posilni\u0165 va\u0161u zna\u010dku v\u010faka eventom”<\/span><\/a><\/div>\n","protected":false},"author":46,"featured_media":393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24],"tags":[19,90],"_links":{"self":[{"href":"https:\/\/slovaksuperbrands.com\/blog\/wp-json\/wp\/v2\/posts\/392"}],"collection":[{"href":"https:\/\/slovaksuperbrands.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/slovaksuperbrands.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/slovaksuperbrands.com\/blog\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/slovaksuperbrands.com\/blog\/wp-json\/wp\/v2\/comments?post=392"}],"version-history":[{"count":1,"href":"https:\/\/slovaksuperbrands.com\/blog\/wp-json\/wp\/v2\/posts\/392\/revisions"}],"predecessor-version":[{"id":396,"href":"https:\/\/slovaksuperbrands.com\/blog\/wp-json\/wp\/v2\/posts\/392\/revisions\/396"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/slovaksuperbrands.com\/blog\/wp-json\/wp\/v2\/media\/393"}],"wp:attachment":[{"href":"https:\/\/slovaksuperbrands.com\/blog\/wp-json\/wp\/v2\/media?parent=392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/slovaksuperbrands.com\/blog\/wp-json\/wp\/v2\/categories?post=392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/slovaksuperbrands.com\/blog\/wp-json\/wp\/v2\/tags?post=392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}