There is a lot of discussion about disruptive technologies and their effects on brands and branding. In the last decade we have learned about brands that became global players pushing established brands off the imaginary throne of the kingdom of brands. Arguably the most famous case is that of the mobile phone industry: Qualcomm with its brand Snapdragon became a global leader of chips used in mobile devices, the standard chip in most Android phones, …
Failures and brands: What to do when things start falling apart
A few days ago I posted about one of my academic failures on Facebook. A failed research grant application. Reactions were surprising. I did not get near my average number of likes and, also, comments tried to comfort and console in the assumed tragic moment I was thought to be experiencing. “You will be fine.“ “You will next time” etc. Strange: I just wanted to share something absolutely normal and everydayish that happened to me …