Why Corporate Social Responsibility is not PR

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Zsofia Lakatos

Author: Zsofia Lakatos

Zsofia Lakatos is the President of the Hungarian PR Association, owner of Emerald Public Relations and a board member of the Superbrands Committee in Hungary. She started her career as a journalist, jumping into agency-world later as Director of Capital Communications and from 2008 to 2015 as Managing Director of Hill+Knowlton Hungary. Zsofia holds an MBA in Management and a degree in Public Relations. She is an internationally acknowledged CSR-expert, a frequent lecturer of conferences on PR and CSR. Her book „Corporate Social Performance in Emerging Markets” was published in July 2013 in London

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